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Luxury Wellness Brand + Client Portal

Sculpt by Shae

Designed and built both the public-facing Sculpt by Shae marketing site (sculptbyshae.com) and the authenticated client portal (portal.sculptbyshae.com). The engagement covered brand storytelling, three protocol offerings (Weight Loss, Sexual Wellness, Energy & Repair), a quiz-led booking flow, and a private member space for protocol delivery — all under a shared premium visual identity. SEO-optimized launch drove $3.42K in revenue and 49 new users within the first 24 hours.

Stack
Next.jsTypeScriptTailwind CSSPrismaPostgreSQLNextAuth.jsStripe
Highlight
$3.42K day-1 revenue
Timeline
Full-stack delivery
Screenshots

Every screen. Every surface.

Sculpt by Shae — Homepage hero
Homepage hero
Full-width hero with value prop, dual CTAs, and a quiz-led consultation funnel.
Sculpt by Shae — Sculpt Method™ protocols
Sculpt Method™ protocols
Three-protocol grid — Weight Loss, Sexual Health, and Energy & Repair — each with editorial imagery and purple CTAs.
Sculpt by Shae — BMI calculator tool
BMI calculator tool
Interactive personal-wellness tool with an instant result panel, category indicators, and a warm nudge to book a consultation.
Sculpt by Shae — Client testimonials
Client testimonials
Carousel of real five-star reviews framed against a dark brand card on the warm cream palette.
Sculpt by Shae — Client portal dashboard
Client portal dashboard
Authenticated member area — live metrics (weight, BMI, body fat, lean mass), daily insights, orders, and upcoming appointments.
Sculpt by Shae — Admin order tracking
Admin order tracking
Staff-side order detail with fulfillment timeline, shipping status, and order audit log.
Sculpt by Shae — Day-1 analytics — GA4 dashboard
Day-1 analytics — GA4 dashboard
First 24 hours post-launch after SEO optimization: $3.42K revenue (+28.6%) across website, Venmo, and Cash App, 49 new users, 60 concurrent active users, and an average engagement time of 2:49 per active user.
Day-1 Revenue
$3.42K
New Users (24h)
49
Avg Engagement
2m 49s
Project Snapshot
Industry
Luxury Wellness & Health Coaching
Focus
Brand storytelling, consultation funnel, authenticated client experience
Delivery
Full-stack build: marketing site + client portal
Outcome Goals
$3.42K total revenue in the first 24 hours across web, Venmo & Cash App
49 new users and 60 concurrent active users on Day 1
Average engagement time of 2:49 per active user — well above industry norms
Clean SEO baseline supporting ongoing organic growth
The Challenge

Shae needed a unified digital presence that could (1) communicate premium wellness consultation to new prospects, (2) convert visitors into booked consultations via a guided quiz funnel, and (3) give existing clients a private, branded space to access their protocols and stay engaged between sessions — all without feeling like two separate products stapled together.

Our Approach

We shipped two synchronized experiences sharing one design system. The marketing site leads visitors through a luxury brand story into an interactive quiz modal that qualifies and books consultations. The client portal uses the same typography and purple palette, but switches into a calmer, member-focused UX for protocol access. Both sites are mobile-first with generous whitespace, editorial photography, and refined typography — and the launch was paired with technical SEO optimization (structured data, performance tuning, sitemap generation) to maximize Day-1 organic visibility.